House, amorous talk and diamonds. New Haute Joaillerie collection 26 Vend?me by Boucheron. Part1,2

«I count only the joyful hours”
Fr?d?ric Boucheron

New Haute Joaillerie collection 26 Vend?me by Boucheron is definitely lively, sensual, symbolic and splendid. When you look into it, you might live part of the great jeweller’s life. I invite you to walk through the corridors of Frederic Boucheron’s life and discover what lies behind the words “lively, sensual symbolic and splendid”.

Lively and sensual. Part 1

Well, I start describing, and you try to imagine your pictures little by little along with your associations with the words “lively and sensual”.

We met 26 Vend?me collection in its own house in Paris, on the 3-rd floor. Oh, those huge windows, lit with sunlight and spacious, luxurious rooms! - the things that catch your eye immediately. We are conducted to our seats, awaiting…

Boucheron boutique at 26 Place Vend?me, Paris

At first, we hear the music, then a man and a women come in…he takes her in his arms gently, puts her hair away, she bows her head accessibly…and the jewellery appears…The man’s hands…the woman’s glances and diamonds in many interpretations then appear on the podium seducing the audience.

Presentation of new Boucheron Haute Joaillerie collection 26 Vend?me
 
Presentation of new Boucheron Haute Joaillerie collection 26 Vend?me
 
Presentation of new Boucheron Haute Joaillerie collection 26 Vend?me
 
Presentation of new Boucheron Haute Joaillerie collection 26 Vend?me

Impressive, I should say! Because the whole performance awakes feelings! Of course, mixed and different for each person, as the staging is provocative enough! In my particular case, the target was reached, as I felt seduced and passionate!

Tatyana Pfaifer, the founder of Jewellery Masterpiece, wearing jewellery from new Boucheron Haute Joaillerie collection 26 Vend?me
 
There are some negative responses on the performance, people say there could have been other subjects to be focused on…a mother passes jewellery to her daughter, for instance, or some variants of engagement, but, my dearest, in the long run, everything cannot be managed in one performance! The contact of three persons rouses censure as well, but what we have here is like captions in extreme commercials- “do not try to do the same in real life!” It’s a game! Only for you to wake up and feel alive! Then, sense your feelings and follow them.
 
Presentation of new Boucheron Haute Joaillerie collection 26 Vend?me
 
Presentation of new Boucheron Haute Joaillerie collection 26 Vend?me

And the one who put life into us was Olivier Saillard, director of Mus?e Galliera in Paris, who created many abstract Fashion Shows and here, in our case, stage director of the new 26 Vend?me Haute Joaillerie collection show.

“My original idea was that a man’s arms are a woman’s first bijou. He might offer her jewelry later, but the arms come first. We wanted to capture that tenderness. Jewelry is, after all, an amorous discourse”- Olivier Saillard gave his comments for Vogue. сom.

Presentation of new Boucheron Haute Joaillerie collection 26 Vend?me
 
Presentation of new Boucheron Haute Joaillerie collection 26 Vend?me
 
Presentation of new Boucheron Haute Joaillerie collection 26 Vend?me
 
Presentation of new Boucheron Haute Joaillerie collection 26 Vend?me

Saskia de Brauw, Marie Piovesan, Charlotte Flossaut and Axelle Dou? dressed in Balenciaga were starring in this amorous discourse staged by Olivier Saillard. Music: MODEF. The inspiration: The creative director of Boucheron Claire Choisne.

Symbolic or a Home. Part 2

“You’ll feel at home in the Boucheron boutique,
even though home is thousands of miles away.”
Fr?d?ric Boucheron

I hope you do remember that we met 26 Vend?me collection by Bucheron in its own house in Paris, at 26 Place Vend?me, 3rd floor. Guess what it is dedicated to? – to the “home”, the place where great Boucheron history has been created, where the walls keep the secrets of craftsmanship.

Boucheron boutique at 26 Place Vend?me, Paris
 
Boucheron boutique at 26 Place Vend?me, Paris

26 Vend?me: this unique address sits on the most luminous corner of the square—the privilege of a jeweller who got there first. And who could forget that in 1893, Fr?d?ric Boucheron was the first to set up on what would become Paris' most prestigious square? His choice of mansion under the number of 26 was motivated by his love to light. The place where the building is situated is unique, as it is always lit with sunlight and precious stones are shining from dawn to sunset. In 1930 Fr?d?ric Boucheron created his legendary jewellery showcase, which shortly thereafter became historical architecture monument.

Now the door opens and we invite you to the house. It is not only a boutique, a design studio and jewellery workshops are also there. There, on the 3rd floor, in sunlit rooms where you can enjoy a beautiful sight from the windows, masterpieces by Boucheron are created; gems and sketches come alive to put the dream into life. There, by the way, we watched the presentation of the new Haute Joaillerie collection 26 Vend?me.

Tatyana Pfaifer, the founder of Jewellery Masterpiece, wearing jewellery from new Boucheron Haute Joaillerie collection 26 Vend?me

If we come down the stairs, we will enter a special spirit of comfort and warmth. Fr?d?ric Boucheron was always keen to create a confidential aura that helped every guest to feel at home. Some small secrets, like two showcases in the saloon, one of which hided a secret door to protect the clients from inquisitive glances, only strengthened the trust, which is valued both now and always, especially in jewellery world. The tradition of “family values” was handed down from generation to generation and even now the warmth of wooden panelling, high ceilings, the archival collection of books and orders make you feel that Fr?d?ric Boucheron is somewhere nearby and welcomes you as a family member.

Boucheron boutique at 26 Place Vend?me, Paris

Do you know that there had been a cat in the boutique for a long time? The pet’s name was Wladimir and he used to be the favorite of everyone. Is there anything that makes women melt more than cats or kids? Here, in the midst of jewellery pieces and precious stones, he fawned upon the patronesses of the boutique and was said to bring luck. Even today, having a cat is an excellent idea.

Wladimir, G?rard Boucheron’s cat

Thus, 26 Vend?me address table is in the most lit place of the square. Everyone who enters Place Vend?me cannot but mention its grandeur! The construction design was conceived in XVII century as a royal square to comply with the grandeur of Lui the XIV, the monarch in his own person. Sun- King spared neither efforts nor expense to make his capital more beautiful.

PlaceVend?me in Paris and Vend?me Chromatique et Argentique bracelet from new Boucheron Haute Joaillerie collection 26 Vend?me

The palaces with even numbers may boast their wealth of history. One of the palaces was in the property of George Sand’s grandfather; the palace next to it was a home of her well beloved Polish composer Chopin, who lived there for some time until his very last day. A few years before Napoleon III met his future wife Eugenia there in the same house. Palace 8 used to be in possession of madam de Pompadour’s brother. The owner of mansion 26 was the hero of our story, great Fr?d?ric Boucheron. Now, I believe it is no wonder for you that Place Vend?me with its grand layout and rich history has been the source of inspiration for the new Haute Joaillerie collection 26 Vend?me by Boucheron.

 To be continued in the next article...

Boucheron boutique at 26 Place Vend?me, Paris
 
 

 

 

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Tatyana Pfaifer

The founder of Jewellery Masterpiece